PMA Group at ITB 2026

Amidst the backdrop of the Middle East/Gulf situation, ITB 2026 opened its doors to the global tourism industry. It stands as the most significant trade show in our region and is a crucial trendsetter for the industry's future. Unfortunately, just days after the conflict in the Middle East, discussions largely focused on this issue, and the Middle East halls were notably empty as our colleagues from the region were unable to travel to Berlin.

We attended the show with a sense of sadness, meeting with our partners, suppliers, and friends to celebrate the wonderful world of tourism. As in previous years, the main topics centered around technology, digital distribution, and the enhancement of tools to improve speed and efficiency.

Here are some images from the first day in a sunny Berlin.

Holiday Check Gold Award 2026 for Salamis Bay Conti

Conti Resorts Team (Blue Dreams Resort, Belconti Resort, Salamis Bay Conti Resort & Casino)

Nadia, Alexej, Dietmar (Falk Group) Ahmet (PMA)

Ahmet (PMA) Ramy (DNA) Kamil (Rocket) Fawzy (DNA)