Lumi Tours Becomes Paximum’s Exclusive Nordic GSA
- PMA PRESS
- Nov 25
- 1 min read
Lumi Tours AB has officially launched its new business division as the exclusive General Sales Agent (GSA) for Paximum in the Nordic region—starting with Sweden. This partnership brings one of the world’s most advanced B2B travel marketplaces to Sweden, Norway, Denmark, Finland, and Iceland.
Paximum, part of SAN Tourism Software Group, connects travel companies to over one million global travel products through high-speed, real-time integrations. With content from 80+ bedbanks, major GDSs, charter flights, low-cost carriers, and a worldwide DMC network, it’s a powerful engine for modern travel distribution.
To lead the rollout, Lumi Tours has built a strong Nordic B2B team including Paul Sikic (Senior B2B Manager) and Levent Pandır (Director of Operations & Travel Technology), both bringing extensive industry experience and long-standing relationships across the region.
“Our partnership brings a modern, globally connected travel marketplace to the Nordics,” says Ahmet Pandır, CEO of Lumi Tours AB. Paximum CEO Mustafa Türk adds, “Lumi Tours is the ideal partner—professional, well-connected, and perfectly aligned with our vision for this innovative region.”
The rollout kicks off in Sweden and expands across the Nordics through 2026, supported by trade events, workshops, co-marketing initiatives, digital B2B campaigns, and full integration support for partners.
Click link for the official press communication
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